Art Direction, Design
It’s Nice That
7UP New GetUP
We partnered with 7UP to UPlift and refresh their brand identity. We united CG visuals with a bold photographic language, revitalizing the brand across all major touch points in a way that feels distinctly 7UP.
Vivacious Visual LanguageWe maintained the iconic 7UP green to stay true to the brand, and weaved in fun, zesty elements throughout still and motion assets. These add vibrance to the new identity. We amplified the idea of “UPliftment” through fluid upward camera movements and transformative CG visuals set against a warm, sunlit sky.